Passionate about helping people connect, the Shire of Ashburton is working hard to develop sustainable communities that are rich in business and tourism opportunities across the Pilbara, Western Australia (namely Onslow, Paraburdoo, Tom Price and Pannawonica).
One of the shire’s bigger focus areas is improving collaboration and communication with stakeholders and assisting operators with general tourism development. It does this by offering support, networking and promotional assistance, as well as actively working with operators to develop new tourism products that are not only good for individual businesses, but also compliment the local communities and the Pilbara region as a whole.
Additionally, the shire offers workshops and learning tools to help keep the region’s operators informed on best practices and marketing trends – particularly digital marketing trends. It also encourages operators to join forces with one another, and to utilise the services provided by relevant organisations in the region – such as the Pilbara Tourism Association, the Chambers of Commerce and Pilbara Business Centre – in the hopes of creating stronger, more stable and resilient local economies.
The shire is committed to improving local business capacity in the region to ultimately make its communities more sustainable. We are happy to welcome the Shire of Ashburton to the Ecotourism Australia community as our newest Business Member.
[Photos: Shire of Ashburton Facebook]