Diamond Resorts, a global leader in the hospitality and vacation ownership industries, has announced it has partnered with the We Are Water Foundation to launch an initiative that encourages travellers to make a rational and sustainable use of water. The partnership demonstrates Diamond Resorts’ commitment to changing sustainability practices within the hospitality and tourism industries.
As part of the initiative, Diamond Resorts will be educating members, owners, guests and team members to make a reasonable and sustainable use of water within all of the company’s European properties. With help from We Are Water, Diamond Resorts will hold programmes aimed at informing people of their water usage and encouraging them to make simple changes, such as reusing bath towels and limiting water usage in their accommodation, which can have big impacts.
“It is an honour for us to form part of this strategic alliance with such an important partner as committed to the environment as Diamond Resorts”, explained Xavier Torras, the Director of the We Are Water Foundation, adding, “We are confident that, together, we will achieve a more sustainable use of water and expand the resources to ensure it reaches the people who have least and who need it most.”
As a company, Diamond Resorts has made strides to reduce the travel industry’s impact on the Earth. All of Diamond’s European properties have Sustainability Ambassadors, who help carry out various initiatives such as educating guests on recycling at the resort. Many of Diamond’s properties also have sustainable gardens, where team members grow herbs or vegetables for members, owners and guests to use while staying at the resort.
“Sustainability is a priority for Diamond Resorts and this collaboration further reaffirms our focus on changing the way resorts and travellers use water,” said Suzana Gomercic, Senior Vice President of European Resort Operations for Diamond Resorts. “We are committed to reducing our footprint for a better future.”
About the We Are Water Foundation
The We Are Water Foundation has two key goals in mind. The first is to promote awareness and encourage debate among the public and organisations on the need to create a new culture for water, to enable the equitable development and sustainable management of the world’s water resources. The second is to carry out a whole host of actions to counter the negative effects of the lack of adequate water resources. The foundation’s fields of activity include involvement in infrastructure, education, health and research, concentrated in the world’s most deprived areas.
To learn more, visit wearewater.org.
About Diamond Resorts
Diamond Resorts offers destinations, events and experiences to help members make a habit of breaking from the routine. From unforgettable getaways to exclusive concert series to VIP receptions and dinners, members turn to Diamond to recharge, reconnect and remind each other what matters most. Our focus on quality resorts, customer service and flexibility means members can return to a favorite resort, book a cruise to explore new countries or attend a once-in-a-lifetime event with the same level of confidence and anticipation. With access to a world of entertainment and activities, a Diamond membership ensures that people are always looking forward to vacation.
To learn more about Diamond Resorts, visit DiamondResorts.com.