“Hotel sustainability certification is driving savings and increasing customer satisfaction levels, according to Tui research. But it is a challenge ‘to get the message to customers’ and awareness is hampered by the inaction of leading online travel agents (OTAs) that fail to identify certified hotels.”
“Certified hotels also recorded higher customer-satisfaction scores. The hotels were all certified by schemes recognised by the Global Sustainable Tourism Council…”
Read the full article: Tui says sustainability certified hotels result in better client experience by Ian Taylor, TravelWeekly (8 August 2018).