Pico Play brings half a century of expertise to creating themed experiences, providing clients with bespoke concept, designing and planning solutions for a wide range of themed attraction and tourism and leisure destinations including theme parks, water parks, nature parks, aquariums, zoos, galleries and family entertainment centres.
Their talented team of attraction industry professionals provides the complete range of services for the planning, design and execution of project delivery.
The planning stage includes marketing studies, cost planning, economic planning, feasibility studies and intellectual property licensing agreements. The design stage focuses on master planning, concept design, storytelling and character design, design documentation and multimedia production. The execution involves strong project management, ride and show procurement, specialty themed fabrication, sculptures and props, themed signage, facades and show production.
Pico Play believe in the real magic of entertainment.
Their approach begins with creative and innovative visons, is driven by strong storytelling principles and robust technological integration enables them to provide memorable and engaging guest experiences. Pico Play work closely with clients to develop attractions and destinations that suit their unique environments and meet the demands of their target markets.
The strength of this global and award-winning company is inspired by the diversity of some 2,500 professionals working in 35 major cities worldwide and from the depth of understanding of different cultures and industry practices. Pico Play’s comprehensive services and unique talent for experiential design and storytelling have been keys to the success of major projects by world leading brands across cinema, television broadcasting and entertainment and animated TV series.
Pico recognises that ecotourism and wellness are growing categories, important for future tourism growth.
We are happy to welcome Pico Play to our Ecotourism Australia family as a Business Member.
Interested in becoming an Ecotourism Australia Business Member? Find out more here.