December 2017 – McKinsey and the World Travel & Tourism Council examine how destinations can reap the benefits of tourism while preserving their unique qualities.
In this report, McKinsey and the World Travel & Tourism Council (WTTC) introduce a simple, fact-based diagnostic to help destination leaders identify and address the challenges they face. We also offer specific ways for destinations to deal with overcrowding.
“To put it simply: it is easier for destinations to prevent overcrowding in the first place than to recover from it. So long-term success lies in good planning and management.”
The report recommends the GSTC Criteria as a resource to help build and implement sustainable tourism strategy (page 35):