Latest news and insights from various sources relating to UN Sustainable Development Goals.
Researchers at Griffith Institute for Tourism collaborated with marketing experts at Mantra Group in August 2017 to analyse the customer experience for visitors to the recently launched MantraHotels.com multi-brand website. Eye-tracking techniques were employed to measure real-time attention and interest when completing various tasks on the Mantra Hotels website.
As with all businesses, Travel & Tourism companies are increasingly affected by environmental and social issues that can influence global demand and industry-wide profitability.
There’s that project you’ve left on the backburner – the one with the deadline that’s growing uncomfortably near. And there’s the client whose phone call you really should return – the one that does nothing but complain and eat up your valuable time.