Beauty from Ashes: Crystal Creek Meadows

As our campaign ‘Beauty from Ashes’ continues we would like to highlight solution oriented, positive thinking mindsets, such as that of Crystal Creek Meadows. This Advanced Ecotourism and ROC certified operator offers luxury accommodation in the stunning Southern Highlands and South Coast region of New South Wales.

As part of a small community in Kangaroo Valley, Crystal Creek Meadows is giving out first-hand tips to fellow tourism businesses and to visitors travelling in Australia. The operator is using their website as a platform to not only inform visitors about their offers, but also to share their knowledge about ecotourism.

Shortly after most of the bushfires were extinguished, Crystal Creek Meadows published an article titled “HOW YOUR $$$$ CAN HELP A SMALL TOWN SUFFERING AFTER THE 2020 NSW BUSHFIRES!”, focused on ways to help communities during the recovery phase.

Crystal Creek Meadows NSW

Photo: Views at Crystal Creek Meadows. / Credit: Crystal Creek Meadows

Destinations around Australia are struggling to get everybody to know that their businesses are open. So campaigns such as #spendwiththem, #roadtripforgood and #emptyesky were implemented to encourage visitors to come to drought and bushfire affected towns and give back to these communities. Crystal Creek Meadows shows that there is so much you can do as a single visitor or business. Conscious spending takes centre stage.

We would like to thank Crystal Creek Meadows for letting us publish their below article, so that all of our Ecotourism Australia members and visitors are able to read the fantastic suggestions which owner/operator Sophie Warren put together.

Without further ado, we welcome you to read:

‘HOW YOUR $$$$ CAN HELP A SMALL TOWN SUFFERING AFTER THE 2020 NSW BUSHFIRES!’

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Photo: Kangaroo Valley. / Credit: Destination NSW

SO HOW CAN YOU MAKE A REAL DIFFERENCE TO THESE COMMUNITIES RIGHT NOW?

Firstly, don’t be scared to visit these little towns – even the hardest hit villages are “Open for Business”  and need your support now, and you will be welcomed with absolute open arms. The best way is to spend your hard-earned dollars in a way that multiplies its value. Here’s how. The ‘multiplier effect’ means if you spend $20 in your general store, they keep $6 and pay $14 to local purveyors, those local foodies then keep $6 and spend $8 on ingredients in a local shop. Now your $20 has become $54 in economic benefit as the money is re-spent locally. Spend at chain store and only a small proportion is re-spent locally as the majority goes back to the HQ. So, every $1 you spend locally can be maximised. 

WHAT YOU CAN DO AS A VISITOR

Here are eight ways to get the best bang for your buck and spread the LOVE in rural Australia.

  1. Remember, our small retailers do not have the competition of big city deals for stock. There are less people passing by to make a profit. Don’t begrudge a local business because it is 10% more than in Woolies or the city – your hard-earned dollar will have a much bigger impact in a small store. Think of it as an insurance policy to keep variety in our towns and interesting places for you to visit
  2. Yes, do come with an empty esky, and even better, an empty car. Get your provisions locally, not just locally made honey, wines and olives, but even your basics from a general store or bakery or shoe shop
  3. Go to all the little shops and spend a bit of money in each. Go out for dinner and buy local wine from the pub, buy the kids an ice cream, get your sunscreen in the little pharmacy, pick up some bread on the way home
  4. Come with ½ tank of fuel and fill up in a small town, check your oil and coolant while you’re there
  5. Buy souvenirs, artwork and local crafts. Buy early for family birthdays and upcoming special occasions, send postcards, buy socks and hats
  6. Go to local events like garden shows and donate to community fundraisers – so you don’t want to win a garden mulcher, buy a ticket anyway and if you win ask for it to be redrawn
  7. Visit museums and heritage sites even if they are not your cup of tea – pay the entrance fee and feel grateful that these volunteer run organisations are here for ours and other’s enjoyment, education and for prosperity
  8. If you stay overnight don’t bring the kitchen sink! – use that linen service and stock up on loo roll and shampoo at a locally owned independent grocer.

 

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Photo: Enjoying drinks locally. / Credit: Destination NSW

The above ideas help your tourist dollar make a big difference to the NSW South Coast communities where the 500,000 hectare Currowan Fire brought heartbreak to the residents and stress to the visitors to these little villages and towns.

On 2 January 2020 the entire length of the Shoalhaven, all 160 km of it, was declared a ‘Tourist Leave Zone’ and the fire was not declared officially out until 9 February, when summer holidays were over and school had gone back. The enormous economic impact hasn’t just affected the tourist-based businesses, but many suppliers are suffering too.

I recently spoke to businesses as diverse as an ice cream distributor and the paper products supplier, both of which provide stock for stores and accommodation up and down the coast for hundreds of kilometres. In January business was almost non-existent due to road closures, fires and lack of tourists. Drivers had their shifts cut and casual staff hours were at an all-time low. And all this in what the industry and the community see as their most profitable time of the year. Everyone had a terrible start to 2020.

So that is why it is so important to get tourists back to the area to spend a little, or preferably a lot. I heard of one shop in a bushfire ravaged town where a customer spent $1000 on alcohol in a little village bottle shop. He said he drove down from Sydney specially to bring the money into the area instead of buying at his usual ‘duopoly’ supermarket.

That gesture would have made a significant impact on a business suffering after the fires. The Facebook post about buying from a small business and helping a little girl get dance lessons, a little boy buy his team jumper, and a family put food on the table is true.

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Photo: Dinner in NSW. / Credit: Destination NSW

HOW YOUR LOCAL BUSINESS CAN MAKE A BIG DIFFERENCE

Think your little business can’t make a difference? Think about the pioneers in Australia when they first arrived. They set up little shops in faraway locations and everyone had to rely on everyone else. It is much the same today, except that we now have juggernauts to compete with. But many little towns have survived for over 200 years with their businesses and communities thriving. Here’s some things you can do to ensure the financial sustainability of businesses in your area:

  1. Make a conscious decision to always use local suppliers – it’s just too easy to buy everything online and the money goes straight out of your town. If a shop doesn’t have something you have seen ask them to order it in for you – be it the bathroom shop, linen, or electrical appliances, car parts, etc.
  2. Order supplies from local wholesalers, they will get to know your business and be able to better advise you and they usually deliver too – bonus! Find local businesses by asking at markets or browsing other stores at home and in nearby towns.
  3. Use local tradespeople from small family businesses – IT, hardware, steer clear of chains, we want local businesses to be able to thrive without having to resort to paying huge fees to join franchises
  4. Form strategic alliances with other businesses – make packages that include a dinner out, or a kayak trip, or cinema/restaurant discounts. Small business has the flexibility to be innovative and offer what the customer wants
  5. Actively promote reciprocal links with others in your town, if you can’t fulfil an order or booking recommend a competitor and be sure to let them know – lots of successful businesses makes the town much more attractive to visitors and a nicer place to live
  6. Avoid large multinationals and chains which suck the profits out of town – the only thing they are paying into your town is wages, and there will still be plenty of others looking to buy the cheapest at the expense of local business. Shop in your local IGA or corner store
  7. Accommodation providers make sure you develop and promote your own website and avoid having busy periods and weekends available on third party sites where the profit is taken straight out of Australia. We need to re-educate Australians to book direct to avoid owners losing more than 20% in commission for all their hard work. Offer incentives for guests to book direct with you
  8. Have a map showing exactly where other great places are located and what they offer – take the guess work out of what’s open when – book your guest in for dinner or wine tasting.

My little home town is the small community of Milton-Ulladulla, and I have lived in many different places all over the world, before settling in Kangaroo Valley, between the NSW South Coast and the Southern Highlands almost 20 years ago. The thing I love about these towns is the diversity and authenticity of the shops and cafes – these towns are thriving due to the wonderful little businesses run by Mums and Dad. Australia has over 2 million actively trading small businesses (0-19 employees) in Australia, which is 97% of all Australian businesses, accounting for 33% of Australia’s GDP, and employing over 40% of Australia’s workforce. So, our little small businesses make a massive difference to the financial health of Australians, and right now these towns need our help to ensure businesses stay afloat, and to help the economy overall.

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Photo: Township. / Credit: Destination NSW

PRIORITISE LOCAL PRODUCT OVER PROFIT – CRYSTAL CREEK MEADOWS’ CASE STUDY

We established Crystal Creek Meadows Luxury Cottages in 2003 in Kangaroo Valley, NSW, Australia – we are a micro business with just a few of us working here. From the very beginning we decided to spend as much money locally as we could. Here’s what we achieved and you can do too!

  • Over the years we have spent over $2.5 million dollars with our local community, of which 58% was to micro and small businesses, and a total of 60% in the South Coast – from kitchen manufacturers, bakery, general store to the local chocolate shop. Our first choice has always been, and will always be, to buy local, and even one little business like ours makes a huge difference to community wealth.
  • We have encouraged our guests to do the same. On average our guests spend over $288 per person in Kangaroo Valley village, with 92% eating in the village, 65% buying food, 54% buying wine and 38% taking activities.
  • Of course our ethos has to also be sustainable environmentally and socially. We have always supported local charities and over the years we’ve donated $68,000 in donations and volunteered 180 days. In January we donated $50 for every new booking for that month to The Kangaroo Valley Wildlife Initiative, which was born from the ashes of the bush fires and has been instrumental in getting water and feed to wildlife in the fire areas.

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Photo: Enjoying the scenic grounds and views. / Credit: Destination NSW

When we arrived our property we planted many different species to attract native wildlife back, and while doing so realised our guests also wanted to plant trees. With that we implemented a ‘plant-a-tree’ scheme where guests get their hands dirty and learn about biodiversity. The Plant-a-Tree scheme has also become a significant event for many celebrating an anniversary or remembering a loved one, child. We are now providing our guests with information on The Kangaroo Valley Wildlife Initiative “Donate-a-Tree” project which allows others to donate funds towards native grasses to citrus trees to the gardens of bushfire struck properties – what a wonderful way to provide future food and habitat for the many birds, insects, reptiles and mammals affected and at the same time help rehabilitate the barren ashy remains of someone’s once thriving garden.

The bottom line is that your $100 can make a difference to the small towns and villages ravaged by the fires. We have seen the difference we can make. Our guests feel good too for making a positive difference with their holiday money. Use your dollar wisely focus on the local businesses and help a small town flourish. And don’t forget, have a really wonderful getaway in NSW.

 

Credits to Crystal Creek Meadows. For further information click here.

Thanks again to  Crystal Creek Meadows for sharing their knowledge. This now is a great opportunity to learn from each other so keep an eye on our news and social media pages for more on our Beauty from Ashes campaign.

MEDIA RELEASE: ECOTOURISM AUSTRALIA CONFERENCE HEADS TO MARGARET RIVER IN DECEMBER

Ecotourism Australia’s 28th annual Global Eco Asia-Pacific Tourism Conference will be held in Margaret River, Western Australia from 1 – 3 December 2020.

The event – the world’s longest running ecotourism conference – was last held in Western Australia, specifically Rottnest Island, in 2015. It was last held in Margaret River in 1998.

“Ecotourism has come a long way in that time and now represents some 25% of the industry Australia-wide,” said Ecotourism Australia Chair, Dr Claire Ellis.

“The conference is usually held in late November/early December, so we are hopeful that by then travel is again a normal part of our lives.

“[The event] will be an important time to re-calibrate, focus on rebuilding affected markets and creating strong returns to businesses, destinations and communities through tourism.”

The role of partnerships, collaboration and cooperative marketing will come to the fore as the industry moves into a recovery mode. 

The conference is being supported at a state level by the Tourism Western Australia and The Department of Biodiversity and Attractions, together with Margaret River Busselton Tourism Association, Augusta Margaret River Shire and the South West Development -Commission.

CEO of Margaret River Busselton Tourism Association, Steve Harrison said “We are proud in playing a part in attracting this conference to the Margaret River Region as it reflects the focus that many of our members and the shire have on ensuring a sustainable future for our region.” 

Global Eco is Ecotourism Australia’s premier annual event and is the most respected ecotourism conference in the world.  It attracts leading tourism industry operators, ecotourism professionals, tourism bodies and researchers.

It is expected that this year’s conference will attract some 200-250 delegates from across Australia and around the world.

More details on the conference location and theme will be released in the coming days.

 

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For questions and comments, please contact:

Lina Cronin – Communications Manager – [email protected], 0422 325 488

WELCOMING DAYDREAM ISLAND TO THE ECOTOURISM AUSTRALIA COMMUNITY

Congratulations to Daydream Island for achieving Ecotourism certification! This island resort, which has just undergone a major redevelopment following damage from Cyclone Debbie in 2017, offers an incredible Great Barrier experience for both domestic and international guests.

One of 74 islands in the Whitsundays region, Daydream Island offers one of Australia’s most unique reef experiences with its amazing Living Reef, a free form coral lagoon wrapped around the central building, 200m in length and holding over 1.5 million litres of water and over 100 species of marine fish, rays, coral and invertebrates such as starfish, sea cucumbers and crabs.

DD Underwater Observatory welcome article

Photo credit – Daydream Island

Another special feature is the underwater observatory, which allows visitors to look through a large acrylic window out at a typical reef system.  With qualified marine biologists on site, experiences such as reef ranger programs and guided snorkel and night tours allow visitors to a deeper level of learning and fun for children and adults alike. The resort also participates in reef monitoring, coral restoration and research on sharks and rays.

DD Drone welcome article

Photo credit – Daydream Island

Each of the 277 fully refurbished modern rooms and suites offers a delightful view to wake up to – across lush, tropical gardens or looking out to the impossibly blue waters of the Whitsundays. All of these rooms use LED lighting and natural lighting, and green power is purchased to cover the additional energy necessary for the resort’s office and other operations.  

Guests are transported to the island on Cruise Whitsundays, another ECO certified operator, and products are purchased locally by the resort to reduce transport emissions. These products include building materials, furniture and produce. There is a no email print policy at the resort and recycled paper is used when printing can’t be avoided. All ink cartridges are refilled instead of being replaced. The recycling system in place includes separating general waste from recyclable materials including glass, hard plastics and aluminium, and emission sources are identified and assessed, recorded monthly for comparison and reduced where possible. Unavoidable emissions are offset through the purchase of carbon credits.

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Photo credit –Daydream Island

Daydream Island is committed to continuous improvement. Initiatives have been proposed for the next 12 months to combat environmental impacts and these will be closely monitored. These include a composting system for kitchens, improved rubbish disposal and recycling, reduced water consumption, reduced power consumption by 5%, staff awareness and training and ensuring suppliers are aligned with the resort’s environmental values.

Once again, congratulations to Daydream Island and welcome to the Ecotourism Australia family!

Lovers Cove welcome article

Photo credit –Daydream Island

For more information, visit the Daydream Island website or Facebook page

MEDIA RELEASE: ECOTOURISM STARS SHINE BRIGHT AT NATIONAL TOURISM AWARDS

Ecotourism Australia certified operators took home more gold awards than any state at Friday night’s Qantas Australian Tourism Awards in Canberra.

Winning almost one quarter of all awards, including over a third of gold awards, 8% of silver awards and 28% of bronze awards, these successes once again provide undisputable proof of the high calibre of ecotourism businesses across the country.

Ecotourism Australia CEO, Rod Hillman, said that these results are impressive, especially considering ecotourism operators are not even eligible for all of the awards categories.

“We see these results year on year from our operators and it’s just great to see that these businesses continue to be recognised on a national scale.

“All of them are 100% committed to not only offering outstanding visitor experiences, but also conducting their business in a way that protects people and planet for generations to come.

These are true movers and shakers in our industry, and we applaud them for their successes.”

Ecotourism and Respecting our Culture (ROC) certified Nitmiluk Tours and Cicada Lodge, who took home a record four awards on the night, three of them gold, are proud of what this means for their region’s Traditional Owners, and for the recognition of Australia’s Indigenous cultural heritage.

“The success of Nitmiluk and Cicada Lodge is based on strong relationships and partnerships within the NT and interstate – Ecotourism Australia being one of them,” said Nitmiluk’s Chief Operating Officer, Sveva Falletto.

“We are thankful to our team members [and] our board and we share these awards with all our partners. It’s a team effort.”

The Qantas Australian Tourism Awards were held at the National Convention Centre in Canberra on Friday night, 6 March.

Ecotourism Australia certified operators made up close to a fifth of all finalists on the night, with those awarded representing the Northern Territory, South Australia, Queensland, Victoria, Tasmania and Western Australia.

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For questions and comments, please contact:

Lina Cronin – Communications Manager / [email protected] or 07 32566777

 

Ecotourism Australia certified winners – Qantas Australian Tourism Awards 2019

 

Adventure Bay Charters

Bronze – Adventure Tourism

Calypso Star Charters

Gold – Tourist Attractions

Cobbold Gorge

Bronze – Tourist Attractions

Habitat Noosa

Gold – New Tourism Business

Kimberley Quest

Gold – Tour and Transport Operators

Lady Elliot Island

Silver – Ecotourism

Moonlit Sanctuary Wildlife Conservation Park

Bronze – Ecotourism

Nitmiluk Tours

Bronze – Major Tourist Attractions

Nitmiluk Tours

Gold – Qantas Award for Aboriginal and Torres Strait Islander Tourism

Nitmiluk Tours (Cicada Lodge)

Gold – Tourism Restaurants and Catering Services

Nitmiluk Tours (Cicada Lodge)

Gold – Luxury Accommodation

Pennicott Wilderness Journeys

Bronze – Major Tour and Transport Operators

Rainforestation Nature Park

Bronze – Qantas Award for Aboriginal and Torres Strait Islander Tourism

Red Cat Adventures

Gold – Major Tour and Transport Operators

Red Cat Adventures

Silver – Adventure Tourism

Roaring 40s Kayaking

Gold – Adventure Tourism

Tasman Venture

Bronze – Tour and Transport Operators

Venture North Australia

Gold – Cultural Tourism

 

GSTC Destination Criteria v2 – Now Available in Portuguese (Portugal)

The GSTC Destination Criteria v2 has been translated into Portuguese (Portugal/Africa) and is available to download in the Criteria Translations section. Os Critérios GSTC para a Destinos estão já traduzidos para português (Portugal/Africa) e disponíveis para descarga na secção Criteria Translations.

The post GSTC Destination Criteria v2 – Now Available in Portuguese (Portugal) appeared first on Global Sustainable Tourism Council (GSTC).

WHITSUNDAYS-BASED LUXURY YACHTING ACHIEVES ECOTOURISM CERTIFICATION

Our congratulations go out to Luxury Yachting on achieving Ecotourism Certification for their charter operations in the Whitsundays!  

The Hamilton Island based tour operator offers individually tailored sailing adventures. The owners, Lynne and John Boyce, share their deep knowledge of the Whitsunday Islands and will offer you an unforgettable experience surrounded by Queensland’s most prestigious nature.

Sydney Sundancer cockpit and foredeck for welcome article

You will spend your time onboard the Sydney Sundancer, Lynne and John’s magnificent 60 foot ‘floating home,’ lazing away in the tropical sun with a freshly made fruit punch in hand. There is a massive deck area from which guests can enjoy beautiful sunsets and spectacular meals. For day trips, the yacht is licensed to carry up to 50 passengers, but for the liveaboard expeditions that Lynne and John offer on the Great Barrier Reef, they limit the overnight guests to either four guests for cabin bookings or maximum eight guests for private charters. 

Sydney Sundancer aft deck looking forward for welcome article

While John ensures the yacht runs smoothly through the water, Lynne will surprise you with her cuisine. Lynne is a master chef (she’s even published a cookbook in response to decades of requests from guests!) and prepared to cater to everybody on board with the freshest local produce, while including every special dietary requirement.

You can trust John and Lynne’s experience: John’s perfected his navigation skills over 30 years and Lynne is a Master Reef Guide with extensive knowledge of the area, so they’re able to show you the most beautiful beaches and hidden gems of the remote outer reef.

DSC 6489 Luxury Yachting welcome articl

With sustainability high on the agenda, you’ll have access to reusable bags and water bottles on deck, and the Sydney Sundancer even has a SodaStream machine, so you don’t have to miss out on the little luxuries. The yacht sails, using wind power as nature intended, and renewable energy is used to power and run portable fridges and lights. 

Depending on how much time you have to spend on your luxury yacht, you will be able to explore uninhabited islands, go snorkelling, enjoy some kayaking or even have the chance to see whales. John and Lynne will tell you stories about the magnificent marine life around you, and ensure you have a wonderful experience, no matter the occasion.

Lunch at Cid Harbour 02 for welcome article

Once again, congratulations on this big achievement and welcome to Ecotourism Australia!

For further information, please visit their website.  

 

 

 

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