Driven by purpose, tourism and hospitality marketing and communications agency Helm have one goal; to help businesses and destinations discover their own purpose-driven mission.

Ecotourism Australia welcomes Helm to the family as our latest business member!

Helm use their extensive knowledge of the tourism and hospitality industries to bring business branding to life. Having a presence in Sydney (Warrang), Melbourne (Naarm), and Brisbane (Meanjin), Helm offer their services to like-minded tourism and hospitality businesses. Their expertise in brand development, market representation, public relations, and marketing and communications, is backed by a combined 30+ years of marketing and public relations experience from its cofounders Rachel Jones and Andrew Cavallaro.

Bound by a shared ethos for meaningful and purpose-driven messaging, Rachel and Andrew decided to blaze a trail for brand building that fore fronted social and environmental consciousness. Though launching recently, Helm has shaped brands for companies internationally such as UNESCO, UNWTO, and destination management company Essential Japan Travel.

But they don’t just encourage change. Helm create change. For every job they invoice, Helm will support Reforest Now by planting 10 trees.

Follow their Instagram and LinkedIn to keep up to date or contact Rachel and Andrew here.


Located in between Brisbane to the south and the Fraser Coast to the north, the Sunshine Coast region is a home of many beachside towns stretching from the coastal city of Caloundra to the Great Sandy National Park in the north.

Contributing $3 billion in Regional Gross Product and supporting an estimated 26,000 jobs, tourism is a significant industry for the Sunshine Coast region.

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Visit Sunshine Coast (VSC) is the destination marketing organisation for the Sunshine Coast, Noosa, and Gympie regions, focused on promoting the region as a leisure and business event destination and maximising the long-term benefits of the visitor economy to the region. 

VSC’s Destination Tourism Plan outlines the importance of tourism sustainability for the region, highlighting the action to preserve the nature-based assets, creating authentic experiences and ensuring the region continues to be a compelling and attractive destination for longevity.

Visit Sunshine Coast (VSC) constantly supports local businesses by offering webinars and resources along with hosting events and campaigns to promote the areas. VSC’s latest campaign “Buy local, win local” aims to showcase small businesses by creating stronger connections between local businesses and consumers.
For more information about the campaign, visit here.

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EA are happy to welcome Visit Sunshine Coast to our Ecotourism Australia family as a Business Member.

For more information, visit their webpage or follow them on LinkedIn, Facebook and Instagram.

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[All images courtesy of Visit Sunshine Coast]