Tourism Industry Aotearoa has today launched the New Zealand Tourism Sustainability Commitment, establishing eight Goals for the tourism industry to attain by 2025. Individual businesses are being invited to adopt 14 Commitments designed to support the industry to reach the Goals. A new website www.sustainabletourism.nz has also been launched.
According to TIA Chief Executive Chris Roberts, The New Zealand Tourism Sustainability Commitment is a response to the boom times experienced by the industry in recent years. “The Tourism 2025 aspirational goal to reach $41 billion a year in total tourism revenue is on track to be achieved a number of years earlier than 2025,” he said. “This has generated many business and employment opportunities, as well as benefitting New Zealand’s economy and communities across the country. Financially sustainable businesses are able to invest in environmental and social sustainability, maintaining and enhancing New Zealand for future generations of residents and visitors. We know some tourism businesses are already operating in line with the 14 Commitments, or exceeding them. That’s a good start. It is our goal that every tourism business in New Zealand will commit to operating sustainably. The greater the buy-in, the more powerful it will be. We want a New Zealand where our economy, people and the environment are better off because tourism exists. Together, we can create a world-leading example of a truly sustainable tourism industry that will make a positive long-term contribution to New Zealand.”
To track the tourism industry’s progress, TIA will measure and report annually against each of the eight Goals and also on the level of tourism business uptake of the 14 Commitments. More than 40 leading tourism businesses have already agreed to sign up to the Tourism Sustainability Commitment.
“As progress is achieved against the Commitments, the target levels will be raised to reflect higher expectations of industry performance. By 2025, we want every New Zealand tourism business to be adopting most, if not all, of the 14 Commitments within their business practices,” Roberts said.